The Mountain States Office of the Anti-Defamation League (ADL) has launched a viral media campaign to help make Israel’s case for its effort to root out the Hamas terrorists whose rockets and suicide bombers threaten its citizens. The broad-based strategy will use online viral and social marketing media to make available posters and other material to explain to a wide audience why Israel is fighting back against Hamas.

A centerpiece of the campaign is a downloadable poster with the message, “What If Hamas Was In Your Neighborhood?” The posters uses a visual of a map rendering the Gaza Strip near the Denver metropolitan area to help reinforce the threat facing Israeli towns and cities within range of Hamas rockets. “No country would allow such danger on its border, and neither will Israel,” read the posters.

“We are sending these posters out to our email list, and encouraging the recipients to forward them to friends and contacts,” said Bruce H. DeBoskey, Mountain States Regional Director. “This is an important tool for people to understand why Israel is fighting in Gaza and the nature of the attacks it has faced on a daily basis. We expect to reach tens of thousands of Coloradoans with this message in the next few days.”

The posters and other material on the conflict are available on the League’s regularly updated page on the Gaza action.